Miniature photography master Felix Hernandez was tasked with the job of creating a scene to shoot the new Audi ad. While this may not sound too complicated, you should remember that not only did he create it all in miniature, he also created the whole scene in his own studio!
Felix was asked to make the ad for Audi’s new Q2, which was to look as if it was shot in Dubai. Normally working with 1/18 models, the new task was a challenge for him. The scenery was made using foam, sandpaper and LED’s to create the roads for the tiny cars. The desert he created using a fine powder mixed with water, which was then shaped into the sand dunes.
“Were I normally work with 1/18 scale models, for the Q2 launch I was commissioned to do a series of photographies using a 1/43 scale model,” explains Felix. “This was my first time doing this kind of photography with such a small model.”
Felix did actually manage to get a trip to Dubai, with his friend Adrian Sommeling, so that they could get a shot of the iconic skyline. They needed to create a shot of the Audi in front of the Middle Eastern landscape.
The final pictures are amazing, and the video which you can see here, shows us just how impressive the creations are. Felix has managed to make the miniature Audi cars look as if the are full sized, not to mention the scenery looking as if we could be walking there ourselves. Using his practical skills of modelling, and combining them with amazing photography, and then using Photoshop to enhance the scenes, we have a great advert, which was done on a budget.
The progress is showcased right from the start of the project in his studio, in Cancun, Mexico and goes on to show us the finished advert. Even the most discerning viewer will have a problem telling the model sand dunes from the real ones, the model roads from actual ones, and the tiny cars from the full scale ones.